E-Commerce Platform Design

Redesigned an existing e-commerce platform, "EcoMarket" to enhance user experience and increase conversions. EcoMarket specializes in sustainable and eco-friendly products, aiming to create a seamless shopping experience for environmentally conscious consumers.


Legacy Code Integration : The existing platform had legacy code that needed to be seamlessly integrated with the redesigned components to ensure continuity and minimize disruptions for users.

Scalability Issues : As EcoMarket experienced rapid growth, scalability became a significant concern. The redesign needed to accommodate increasing traffic and ensure optimal performance during peak shopping periods.


Enhanced Product Filtering : Implemented advanced filtering options to allow users to refine their search results based on eco-label certifications, product attributes, and sustainability criteria.

Visual Product Showcase : Utilized rich media content, such as high-resolution images and product videos, to showcase eco-friendly products in an engaging and visually appealing manner.


Improved Conversion Rates : The redesigned e-commerce platform resulted in a significant increase in conversion rates, with users finding it easier to discover and purchase eco-friendly products aligned with their values. Enhanced User Satisfaction : Positive feedback from users indicated improved satisfaction with the shopping experience, leading to increased customer retention and loyalty.

Technologies Used

Digital Strategy

User-Centric Design Approach : Adopted a user-centric design approach to prioritize intuitive navigation, product discoverability, and personalized recommendations. Conducted user research and usability testing to identify pain points and inform design decisions.

Personalized Recommendations : Implemented machine learning algorithms to analyze user behavior and preferences, enabling personalized product recommendations based on past purchases, browsing history, and demographic data.